Low/No/Reduced Sodium claims decline for new products
September 11, 2012

Despite increased awareness about the risks of too much sodium in consumers’ diets and pledges from governments around the world to reduce salt levels in food, there has been a decline in the number of products being marketed with ‘low sodium’,’no sodium’, or ‘reduced sodium’ claims over the past few years, according to new findings from Mintel. Globally, launches of foods with low/no/reduced sodium claims declined 5% over the 2010/2011 period, appearing on just 2% of total food launches... ...Read more »