Kellogg Company, the world’s leading producer of cereal, today announced that it has acquired NSW-based Specialty Cereals Pty Limited - a privately-owned manufacturer of natural ready-to-eat cereals. Founded in 1988, Specialty Cereals markets products under the Vogels, Wild Oats, and Cerevite brands. Terms of the transaction were not disclosed, but Kellogg reports that the transaction will have no material impact on their 2008 operating profit. David Mackay, President and Chief Executive Officer... ...Read more »

Kellogg’s Australia has announced that it is to acquire Specialty Cereals, an Australian cereal and snacks manufacturer - subject to regulatory approval. The world’s leading cereal maker has had a relationship with Specialty Cereals for two decades with regard to manufacturing and packaging, and view the acquisition as an opportunity to expand their ‘health and wellness’ and ‘natural’ product lines. Specialty Cereals was founded in 1988 and was one of the first... ...Read more »