Beam Global Spirits & Wine, Inc., owner of the Jim Beam brand and the fourth largest premium spirits company in the world , and Hornitos Tequila (a Sauza brand, which is owned by Beam Global) have proclaimed new technology partnerships will enable the company to evolve with consumers ever changing needs. Hornitos believes they have found new ways to connect with consumers on-premise and in their daily lives through mobile and product technologies. Buy Your Amigo Hornitos As of August 1, 2008,... ...Read more »

The UK Government has sent a strong warning to alcohol companies via a proposal to implement extensive legislation changes if the industry doesn’t adhere to its’ own voluntary standards. Mandatory regulation and labelling could be on the cards following a major consultation about England’s drinking culture, launched this week by Public Health Minister Dawn Primarolo. The Department of Health consultation is published together with independent reviews, which claim that the drinks... ...Read more »

A website has been set up by the Distilled Spirits Industry Council of Australia (DSICA) to highlight the millions being reaped by the Federal Government following the introduction of the controversial alcopops tax. In the wake of concern about binge drinking in Australia the Rudd Government announced a 70 per cent increase on taxes imposed on alcopops (ready-to-drink alcoholic beverages), which was introduced before being passed through the Senate. It has since been attacked by some as being... ...Read more »

Lion Nathan Australia (LNA) has announced today that its spirit and ready-to-drink brands, McKenna Bourbon and Inner Circle Rum, will be sold in Australia exclusively through Bacardi-Lion, the 50/50 joint venture between Lion Nathan and Bacardi Martini, from October 1. Andrew Reeves, LNA Managing Director, indicates the decision was made to strengthen the portfolio of Bacardi-Lion. “Following the successful launch of McKenna Bourbon and Inner Circle Rum through LNA and the widespread distribution... ...Read more »

ABS data released yesterday reveals that Australians over 15 are drinking about the same amount of alcohol on a per capita basis as they were last year. However, the type of drinks we are drinking has changed slightly. The popularity of beer and spirits have remained fairly constant but the burgeoning popularity of pre-mixed drinks has not let-up with its share of the alcohol market increasing at the expense of wine. Additionally, the type of beer being consumed has become stronger with a strong... ...Read more »