The Australian Football League has announced the appointment of the Coles supermarket group as the exclusive partner of the AFL Schools program. This follows earlier sponsorship announcements, such as Coles’ announcement in March that they would be involvement in the Foxtel Cup. The AFL Schools program provides schools with curriculum resources, teacher development programs and funds to assist in the purchase of jumpers, goal posts and padding. It also runs school competitions, carnivals and... ...Read more »

VicHealth has today welcomed a bid to introduce a mandatory levy on alcohol and junk food advertising, in light of research that shows the overwhelming majority of Victorians want these industries to be accountable for the harm they cause. “A levy on junk food and alcohol advertising would shift the focus away from products that are harmful for health and put the spotlight on the promotion of healthier products,” VicHealth CEO, Todd Harper, said. “We know from VicHealth research... ...Read more »

KFC is set to sponsor the new series of Network Ten’s Australian Idol, launching in August. The fast-food company will help execute an integrated marketing campaign; including both television and web-based marketing components. Television commercials, outdoor media, competitions and promotions on the official Australian Idol website will all be part of leveraging the brand across all media channels. KFC had previously sponsored Network Ten’s Big Brother series, and was keen to continue... ...Read more »

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has announced that Britain’s leading confectionery company Cadbury has become its latest Tier Two Supporter. Cadbury will assume the role as the Official Confectionery and Ice Cream Supporter for London 2012, rights to use the London 2012 marks on product as well as marketing rights to Team GB (Great Britain) and Paralympics GB. At Games time, Cadbury will supply all confectionery and packaged ice cream sold... ...Read more »