An ice cream you do not have to freeze, and chocolate pills which extend life expectancy are among the world’s newest consumer goods identified by Product Launch Analytics. Cesar Pereira, Research Manager at Product Launch Analytics said: “The new launches we’re seeing this month focus on innovation in flavour and composition rather than ingredients. The chocolate pills are an example of the growing trend which we’re seeing build month-on-month, where chocolate is being... ...Read more »

A proposal to ban alcohol advertising in sport has been put forward by the Federal Government’s Preventative Health Taskforce, according to newspaper reports. The Taskforce, set up to offer a guide to the future health strategy of the nation, handed their report to the government at the end of last month – although it has yet to be publicly released. Reports from News Limited suggest that it highlights a need to rid sport of alcohol advertising in a bid to tackle binge drinking. The issue... ...Read more »

Nestlé has announced the launch of a new research programme on the specific nutritional needs of athletes engaged in different kinds of sports, in a bid to strengthen the company’s commitment to promoting sporting integrity through nutrition. The programme will provide data to help support a more personalised approach to sports nutrition in the future which, in time, should lead to a new generation of personalised sports nutrition products for leading athletes. The announcement comes in the... ...Read more »