A group of prominent health promoters and researchers are using the up-and-coming football grand finals to make a renewed push for alcohol advertising to be banned during sports broadcasts. The McCusker...

Australian wine brand, Yellow Tail, has made a successful debut today into Super Bowl advertising, placing in numerous ‘best of’ lists for the massive American sporting and advertising event. Advertisements...

Coca-Cola South Pacific has launched its Powerade 2016 Rio Olympics marketing campaign. Powerade first debuted at the 1992 Barcelona Olympics and has a 24 year cross-promotional relationship with the Olympic...

According to the latest findings from Roy Morgan Research, 8% of the population consume sports drinks such as Powerade, Gatorade and Staminade in any given seven days. Twice as many men (10%) as women...

An ice cream you do not have to freeze, and chocolate pills which extend life expectancy are among the world’s newest consumer goods identified by Product Launch Analytics. Cesar Pereira, Research...

A proposal to ban alcohol advertising in sport has been put forward by the Federal Government’s Preventative Health Taskforce, according to newspaper reports. The Taskforce, set up to offer a guide...

Nestlé has announced the launch of a new research programme on the specific nutritional needs of athletes engaged in different kinds of sports, in a bid to strengthen the company’s commitment to...