Consumer research group Datamonitor today released a new report on sports nutrition, saying that sports nutrition food and drink brands have the potential for tremendous growth if they can encourage mass consumption by widening the appeal of their products. However, the group says they risk losing their loyal core customer base if they over-market their products. According to Datamonitor, although sports nutrition brands have already made progress in the mainstream market, there is still room for... ...Read more »

New research by VicHealth (the Victorian Health Promotion Foundation) suggests that three quarters of Victorians support a levy on alcohol and junk food advertising, with proceeds going to replace sponsorship by these industries in community sports. The survey also found that more than four out of five Victorians would like to see and end to alcohol sponsorship of local sports clubs, provided the lost funds are made up. The survey, conducted in November last year, randomly surveyed 1500 Victorians... ...Read more »

The Nestlé Research Centre has announced a major study on the effects of nutrition and exercise on muscle mass, in collaboration with RMIT University, McMaster University of Canada, and the Australian Institute of Sport. The study, supported by a linkage grant fro the Australian Research Council, will involve several clinical trials to assess different food and exercise regimes and muscle mass in relation to weight loss and aging.  The study will also investigate preventing the ‘accentuated’... ...Read more »