Baiada-owned poultry brand Steggles has announced it will launch a new range of premium products targeting the foodservice industry to be known as the Steggles Premium Food Service Rance; it includes Premium Chicken Breast Fillets, marinated chicken breast that is packaged for cafes, restaurants and hotels.. The Steggles Premium Foodservice range includes According to Steggles, the fillets are 100 per cent marinated chicken breast and are portion-controlled at 100g each. The new range also includes... ...Read more »

Australian poultry giant, Baiada, has been given approval by Griffith’s Western Joint Regional Planning Panel for a $10 million dollar expansion of its Griffith hatchery. The Steggles umbrella brand will expand its Hanwood hatchery shed, with construction expected to begin in the new year. Griffith Mayor Mike Neville told the ABC that the expansion would help put Griffith on the poultry processing map. “This particular development provides them with the stimulus to actually step up to... ...Read more »

Baiada Poultry, owner of iconic Australian chicken brand, Steggles, has won the International Poultry Council’s inaugural brand marketing award for its campaign aimed at dispelling the myths that hormones are given to chickens.The Steggles marketing campaign focused on addressing consumer misconceptions about how chicken meat is raised in Australia, along with highlighting the company’s commitment to producing high-quality products. The campaign consisted of television and print ads from... ...Read more »

The season may have drawn to a close for the Sydney Roosters but the footballers, together with Australian poultry manufacturer Steggles, continue to kick some goals with their Charity Nest, to donate $409,000 to children’s charities. The Charity Nest saw Steggles donate $1000 for every point the Sydney Roosters beat their opposition by in the 2010 season, with Sydney Roosters also contributing $250 a point. Steggles Managing Director, John Camilleri said: “The Roosters have shown amazing commitment... ...Read more »

Iconic Australian poultry brand Steggles has ramped up its advertising campaign by launching a second television commercial last Sunday, to run concurrently with its ‘no added hormones’ commercial. Steggles Brand Manager Celeste Moroney said: “In the last six months we have focused on re-establishing the Steggles brand. While communicating our key brand messages will continue, we recognise that it’s time to also focus on promoting our products and showing consumers the quality that... ...Read more »

Iconic Australian poultry brand Steggles launched a new TV commercial on Sunday, marking the next chapter in Steggles’ campaign to dispel the myths around hormones and steroids being added to chickens. The TV commercial was prompted by research recently conducted by Steggles which revealed that more than 75% of Australians mistakenly believe chicken produced locally in Australia contains added hormones and steroids. This false belief is despite the fact that nearly half a century ago the Australian... ...Read more »

Iconic Australian poultry brand Steggles has revealed that more than three quarters of Australians mistakenly believe chicken produced locally in Australia contains added hormones and steroids.This is despite the fact that the Australian poultry industry ceased these practices nearly half a century ago. At that time the Australian Government made it illegal to add hormones or steroids to chicken. Steggles commissioned a study by newspoll among 1000 people and results showed that 76 per cent remained... ...Read more »

The Australian Competition and Consumer Commission has given the all clear for Baiada Poultry to purchase the owner of the Steggles brand (Bartter) in a deal that will create a new market leader in the chicken processing industry. The ACCC initially outlined a decision to oppose the combination of Australia’s second and third largest chicken processors but have now been satisfied by a commitment by Baiada to sell Bartter’s Victorian assets to La Ionica Poultry. “On February 11 2009,... ...Read more »

The proposed takeover of chicken processor Bartter is to again be scrutinised by the competition watchdog after Baiada announced they would be prepared to divest all assets currently owned by Bartter in Victoria to La Ionica Poultry. On 11 February 2009, the ACCC announced its decision to oppose the proposed acquisition of Bartter by Baiada. The ACCC believed that the proposed acquisition would have been likely to have the effect of substantially lessening competition in markets for the wholesale... ...Read more »

Bartter Enterprises has launched a new range of products that extends their Steggles brand beyond the domain of poultry products. The company considers the expansion of the range to be a key step in broadening the business and comes after a bid for the company by Baiada failed to get ACCC clearance last month. In the wake of the downturn, market researcher IRI has discovered many manufacturers are cutting back on new products to the detriment of their future success, while consumers are being drawn... ...Read more »