As the recession gradually weakens, purchasing trends in grocery stores are not what you might expect, according to new market research from The NPD Group. Shoppers driven to store brands out of financial necessity now claim a longer term loyalty to these products. In fact, when asked what they purchased in the last 12 months and what they intend to buy in the next 12 months, store brands represent 50 per cent or more of food items for two of three households in both cases, demonstrating that criteria... ...Read more »