Super-premium juice has emerged as a small but dynamic part of the American beverage marketplace, according to a new study from the Beverage Marketing Corporation titled “Superpremium Juice in the U.S.: The Impact of Superfruits and Antioxidants“. The super-premium sub-segment includes fresh packaged juice, which is 100% (or very close to 100%) fruit juice that is bottled in single-serve containers and shipped fresh rather than reconstituted from concentrate or chemically preserved. These... ...Read more »