The findings just released of a nationwide survey by Australian consumer research group, Roy Morgan Research, reveal which confectionery brands Australians are choosing to buy, and why Australians decide to eat sweets in the first place. Roy Morgan Research sampled the views of 18,483 Australians aged over 14 years who said they had consumed sweets such as lollies, toffees, éclairs and caramels in the past four weeks. The survey was carried out between October 2010 and September 2011. Of those surveyed,... ...Read more »

Australian bakery chain, Brumby’s Bakery, has fired a pot shot at Australia’s largest bread manufacturer Goodman Fielder in response to recent reports that Goodman Fielder is considering extending the shelf-life of its bread. Results of a survey commissioned by Australian bakery chain, Brumby’s Bakery, were released today. The survey results suggest that Australian consumers are concerned about additives in the bread they purchase. The survey was undertaken by market research company ‘arnold... ...Read more »

Australian supermarket shoppers rank Aldi as top in providing customer satisfaction out of all the Australian supermarkets. This is according to the latest survey findings from the Australian market research company Roy Morgan. Roy Morgan’s ‘Supermarket Satisfaction Report’, released today, surveyed around 55,000 consumers in Australia in the six months to September 2011. Among Aldi customers, 92.5 per cent said they were “completely” or “somewhat” satisfied with the supermarket. 87.5... ...Read more »

Research findings published today by market researcher Newspoll suggest that almost half of Australians are ‘supermarket grazers’, who admit helping themselves to free produce while shopping in supermarkets. In Newspoll’s nationwide online survey of 1,214 adults between the ages of 18 and 64, almost half (46 per cent) of respondents said they taste food in the supermarket without paying for it. Younger Australians appeared to be the main culprits with the research suggesting that 18-34 year... ...Read more »

The percentage of Australian consumers who recognise the ethical label Fairtrade has risen from 37 per cent to 44 per cent in the last year, according to a survey commissioned by Fairtrade. Fairtrade International commissioned international market researchers GlobeScan to survey 17,000 consumers in 24 countries. The total number of interviews per country ranged from 500 to 1,500. According to Fairtrade International, 55 per cent of the Australian consumers surveyed said they feel empowered to make... ...Read more »

The results of a survey by weight-loss company Atkins suggest that over half of women in the UK think more about food than they do about sex. Atkins surveyed 1,290 women dieters across the UK. In addition to 54 per cent of the women confessing that they thought about food more than they thought about sex, over a third of the women, 37 per cent, said they thought about food and dieting more than they thought about their partner. One in four of the women surveyed by Atkins admitted they thought dieting... ...Read more »

A survey conducted by market research company Ipsos Australia suggests that most Australian consumers prefer glass packaging for food and beverages over other packaging types. More than 600 people including 565 main grocery buyers were surveyed as part of the research which was commissioned by glass packaging supplier O-I Australia. Of the survey’s participants, 88 per cent said they believed glass packaging best demonstrated high quality food products and 76 per cent of participants said they... ...Read more »

The National Australia Bank (NAB) has released results of the June 2011 post farm gate agribusiness survey. The results show strong confidence in commodities on the back of high global prices and solid production prospects, despite the lingering effect of floods, the high Australian dollar and shaky consumer confidence. High global prices, reduced concern about the impact of floods and a good seasonal outlook has improved confidence in crops, while global prices have also maintained buoyant confidence... ...Read more »

Over half of executives in the food and drink industries do not measure the return on investment (ROI) they get their use of social media, according to a global just-food survey. More than 54% of industry professionals said they did not monitor the ROI that their companies make on social media networks. A further 18% “did not know” if the business in which they worked measured the returns. The results was one of the more notable from a survey of over 500 food and drink executives from... ...Read more »

The results of Neilsen’s latest Global Online Consumer Confidence Survey (released 27 July 2011) reveal that increases in costs of living are undermining the confidence of Australian consumers. Australian consumer concerns coincide with the uncertainties common to countries that faired worse than Australia during the 2008 Global Financial Crisis (GFC). Global picture The increasing price of food was consumers’ top global concern, for the second quarter in a row: •      Nearly one-fifth... ...Read more »