A major step forward in efforts to protect Scotch Whisky in one of its most exciting, emerging markets has been welcomed by The Scotch Whisky Association (SWA). Following an SWA application, the Chinese Trade Mark Office under Administration of Industry & Commerce (AIC) has agreed to protect ‘Scotch Whisky’ as a Geographical Indication (GI) by registering it as a ‘collective trade mark’ in China. As a result, there will be nationwide official protection of the description ‘Scotch... ...Read more »