Powerade Australia has launched a new “Zero Sugar. Zero Excuses” campaign with the focus on avoiding “excuses” not to exercise. The new campaign aims to specifically push the brand’s Powerade Zero beverage, launched in April 2012. Powerade, owned by Coca-Cola South Pacific, is not the only Coca-Cola brand focusing on “health” and “zero sugar” in 2013. Earlier this week, Australian Food News reported that Coca-Cola South Pacific would concentrate 70 per cent more of their marketing... ...Read more »

Coca-Cola has announced today its decision to extend its much talked about ‘Share A Coke’ campaign into 2012. The multinational beverage manufacturer is now asking Australians to nominate 50 new names to feature on bottles of Coke. In October 2011, Coca-Cola started introduced 150 names to bottles and cans of Coke as part of its ‘Share A Coke’ campaign. Coca-Cola South Pacific’s Marketing Director, Lucie Austin said, “The response from consumers and their interactions with the campaign... ...Read more »

Coca-Cola Amatil has launched its new bottle preform and closure facility at Eastern Creek in Victoria, a $57 million investment in its beverage manufacturing capability. The new plant, which uses injection moulding technology, will manufacture plastic bottle caps and PET resin “preforms”, which are test-tube shaped moulds used to manufacture CCA’s PET plastic beverage bottles. CCA said the Eastern Creek facility is the final stage in CCA’s vertical integration of its manufacturing facilities... ...Read more »

The Coca-Cola Company has launched new plant-based recyclable plastic bottles for its Dasani bottled water and Odawalla juices, juice drinks, smoothies and protein drinks across the US. The new PlantBottle packaging is made from sugarcane ethanol instead of fossil fuels. Single-serve Odwalla packages are made from “up to 100 percent” plant-based materials with high-density polyethylene (HDPE) plastic. PET bottles for Dasani are made with “up to 30 percent” plant-based materials. The... ...Read more »

A new agreement will see The Coca-Cola Comapny distributing several of the Dr Pepper Snapple Group’s brands, subject to the completion of The Coca-Cola Company’s acquision of Coca-Cola Enterprises North American bottling group. The one-time cash payment of $715 million will secure Coca-Cola the right to distribute DPS brands in the US and Canada that are currently distributed by CCE, including Canada Dry, C’Plus and Schweppes. In addition, Coca-Cola will add Dr Pepper and Diet Dr... ...Read more »

The Coca-Cola Company and its bottling partners have announced that a major greenhouse gas (hydrofluorocarbon) will be eliminated from all of their new vending machines and coolers by 2015. Coca-Cola said they would use their scale to aggregate demand and encourage supply as a means of accelerating the transition to HFC-free refrigeration equipment. “This announcement is a direct result of work with Greenpeace that began in 2000, and a demonstration that phasing out the use of HFCs is a tangible... ...Read more »

Global beverages group, The Coca-Cola Company, has told investors and analysts of their plans to more than double revenue by 2020. Senior management are discussing the global and local forces that are likely to shape its business for the next decade at a two-day event, titled “A Growing World of Refreshment.” The event will conclude overnight Australian time. The company outlined the “6 Core P’s” of its vision, which will be the focus for the coming decade. These include:... ...Read more »

The Coca-Cola Company last night reported a unit case volume increase of 2 per cent in the third quarter, but was unable to turn such growth into higher sales as revenues fell four per cent. Internationally, the soft drink maker achieved unit case volume growth of 4 per cent, thanks to strong performances in key emerging markets – with 37 per cent growth in India, 15 per cent growth in China and 3 per cent growth in Brazil. However, sales were hurt by currency movements. The Coca-Cola Company... ...Read more »

A natural sweetener made from the stevia plant could have a major impact in the food and beverage market. The plant-based sugar substitute is increasingly being used by food and beverage companies – including the likes of Coca-Cola and PepsiCo, and should continue to gain market share, according to a Rabobank report: Stevia and the U.S. Market. For hundreds of years, the stevia plant has been used as a sweetener in Paraguay, South America. The stevia plant extract which tastes the most like... ...Read more »

The Coca-Cola Company has seen volume growth rise by a robust 4 per cent in the second quarter as beverage demand remained strong. The result was led by the key emerging markets of India and China, where volume growth came in at 33 per cent and 14 per cent, respectively. Still beverages – which include juices, sports drinks, teas and water brands – outperformed sparkling beverages internationally, while the flagship Coca-Cola brand saw volumes climb by 3 per cent. “We continue to... ...Read more »