Decisions by manufacturers to shrink product sizes in order to prevent price hikes have disappointed consumers, who instead seek larger package sizes with lower cost per serving. In more positive news for many manufacturers, though, the recent surge in private label sales in America has, contrary to popular belief, not been driven by national brand abandonment, according to The Nielsen Company. Private label Supermarkets across the western world are embracing private labels, with reports that consumers... ...Read more »

Understanding consumer behaviour in a challenging economic climate will drive the success of retailers and manufacturers in the coming year, according to leading global market information supplier The Nielsen Company. History often provides a sound guide to the future and, as such, can highlight the products that are most immune and vulnerable to an economic downturn. Historical trends and macroeconomic variables analysis from The Nielsen Company reveals that a number of products can maintain... ...Read more »