A New Zealand beer brand has won silver and bronze medals at the 2012 Cannes Lions International Festival of Creativity, which went from 17–23 June in Cannes, France. DB’s advertising campaign, “The Wine is Over”, marketed their Export Dry product as New Zealand’s first premium dry beer, launched in 1987. The campaign noted that the brand had become just one of many over the years, but emphasised that it was the first beer to “save men from wine”. The campaign appears to have been based... ...Read more »