The Heart Foundation and Coles supermarkets are embroiled in a dispute over the logo of the Coles Smart Buy own-brand line, which features a red tick in a yellow circle on a white background. According to National Heart Foundation healthy weight director Susan Anderson, consumers are confusing the Coles tick with the Heart Foundation’s logo. “We receive many calls and emails from outraged shoppers who have been tricked by phony ticks on the supermarket shelf and we’re very concerned... ...Read more »

Choice magazine has assessed the top ten independent endorsement labels in Australia, putting each certification through its paces on transparency, consumer friendliness, conflict-of-interest management, stakeholder engagement, equitable participation and verifiability of compliance. The ten programs reviewed were: Australian Certified Organic (ACO) National Association for Sustainable Agriculture, Australia (NASAA) certified organic Fairtrade GI symbol National Heart Foundation tick Organic Growers... ...Read more »

Since its launch into the foodservice sector, the Heart Foundation has helped its Tick licensees offer Australians healthier meals and now they are planning to expand its use to healthier snacks sold at food outlets. The Heart Foundation reported that ‘Tick’ options at foodservice outlets had been well received by customers and companies using the Tick had even unexpectedly uncovered greater business efficiencies and profitability across many areas of their businesses. Coral Colyer, Food... ...Read more »

The world’s largest food group will phase out the use of the New Zealand Heart Foundation’s ‘Tick’ on its popular Milo brand, just eight months after winning ‘Tick’ status*. The decision is driven by a focus on more promotional campaigns for the drink later this year in Australia and New Zealand and is not a response to criticism in the wake of the decision, the company said. “We just decided to pursue a different strategy… (The tick) served its purpose,”... ...Read more »

The Heart Foundation is calling for a national food reformulation strategy as part of their extensive plan to tackle the alarming rates of cardiovascular disease in Australia. Dr Lyn Roberts, CEO of the National Heart Foundation of Australia, said yesterday that the food industry needs to provide further support to the community with regard to healthier choices. “The need now is for Australians to live in a community, in a neighbourhood that supports them to make better, healthier choices,”... ...Read more »