Point of purchase communication technology to revolutionise the shopping experience
September 15, 2008

Media Cart, a computer screen fixed on the nose of supermarket trolleys to provide targeted communications, is launching into the Australian market as part of a global rollout, with trials likely to begin in October. The Media Cart system will offer shoppers access to a wide range of features including ads for store specials, a map showing product locations in the store and even nutritional information and recipes relating to products. Customers can utilise the control panel on the handle bar to... ...Read more »