Procter & Gamble, owner of the Pringles brand, have won a High Court ruling in the UK which establishes the Pringles products are not potato crisps (chips). Procter & Gamble initiated an appeal following a VAT and Duties Tribunal decision in May that Pringles products were, in fact, potato crisps - therefore making them eligible for a 17.5% sales tax. P&G’s successful appeal to the High Court was based on their belief that the product is more like a cake or biscuit due to the fact... ...Read more »