Price sensitivity doesn’t extend to Australian snack food taste selection, survey finds
A national independent consumer survey released today has revealed the raging price war on grocery staples is unlikely to extend to the snack food market. The majority of consumers surveyed indicated they prefer to eat premium snack food products with a higher price tag because of the superior product taste. The independent survey was undertaken by Australian retail research company Canstar Blue, in conjunction with market researchers Colmar Brunton. Canstar Blue commissioned Colmar Brunton to survey... ...Read more »


