The use of the stevia plant to create natural sugar substitutes threatens to become the new battleground for the traditional Coke and Pepsi rivalry to play out. Coca-Cola has teamed with Cargill to create their own natural sweetener from the plant, while PepsiCo has joined with Whole Earth Sweetener to create PureVia. Pepsi’s version, derived from stevia, has no calories and provides a natural sweetener for food and drink products. PepsiCo reports that PureVia will debut in a new nutritionally... ...Read more »