The Wrigley Company has released a new addition to its successful Extra Professional sugarfree chewing gum – Wrigley’s Extra Professional Calcium, a calcium-fortified gum designed to deliver 10% of the recommended daily intake of calcium. “New EXTRA Professional Calcium is a significant innovation for us – the first fortified sugar free gum to be approved for release in this market,” said Wrigley Pacific Marketing Director, Andrew Leakey. “Extra Professional Calcium is an ideal... ...Read more »

The Australian banana industry is meeting with chewing gum maker Wrigley’s today over a dispute regarding an advertisement for chewing gum. The ad, promoting plaque-fighting gum, groups bananas in with sugary snacks – a link the industry is far from pleased with. As such, they filed a complaint with the Advertising Standards Bureau and have even gone as far as to boycott chewing gum. The banana industry has spent millions promoting the health benefits of their product and believe the... ...Read more »

As a host of companies seek to provide health supplements to their products amid concern over the obesity epidemic, a couple of major US confectionery companies have opted into the cosmetics industry. Wrigley, the world’s largest chewing gum maker, and Hershey Foods, the giant US confectionery producer, are among those to have combined with ‘Lotta Luv’ to produce candy flavoured lip balm. New York based Lotta Luv has worked with the companies to produce Reese’s Peanut Butter... ...Read more »

A tree-bark extract to cure bad breath is part of a wave of new ingredient innovations that have been unveiled in recent times. The Wm. Wrigley Jr. Company has given visitors to the All Candy Expo in America a first look at Eclipse gum and mints, which the company announced will be the first in the U.S. to include magnolia bark extract (MBE) – a natural ingredient proven to help kill the germs that cause bad breath. MBE has origins in traditional Chinese medicine and the introduction... ...Read more »