Forget TV and billboards, the hottest place to advertise is online! Joining the ranks of dancing babies, sneezing pandas and dance-crazed bridal parties, Procter & Gamble’s Bounty “Bring It” music video debuted on YouTube March 12, 2010.The first-ever music video from the Bounty brand puts a humorous spin on a paper towel product demonstration set to rap music performed by the “Paper Towel Gang.” The video, approximately two minutes in length, showcases an actual... ...Read more »

Nielsen announced today that image-based online ad spending by Consumer Goods companies increased in the US by 57 per cent over the last two years, despite the concerns over the economic environment. “While direct response advertising has been very successful on the Internet, with categories like finance and travel devoting a significant portion of their budget to online advertising, on-line advertising will not continue to grow as rapidly without major brands beginning to devote larger portions... ...Read more »