Domino’s launches Square Puff pizza

Posted by Nicole Eckersley on 24th August 2010

Domino’s Square Puff PizzaAustralia’s largest pizza chain, Domino’s Pizza, has launched a new Square Puff pizza, designed to give customers a ‘full box’ of pizza.

Domino’s CEO Don Meij said the Square Puff pizza was unique to Domino’s and is designed to bring focus to giving customers a “premium quality product for amazing value”.

“Our new Square Puff pizza is all about giving customers a full size, bigger pizza on our most indulgent Square Puff pastry crust topped with premium quality ingredients for only $7.95,” Meij said. “You can’t get any better than a box full of pizza – our Square Puff goes right to the edge and fills the whole pizza box!”

“It’s about giving customers what they want and we are proud of our Puff pastry crust, something that is unique to Domino’s. We know customers will love it!” he said.

“Our customers expect great value from us and we are committed to continuing to offer fantastic products at a great price. However, at the same time we want to push the boundaries and give customers a unique product packed pull of premium quality ingredients which still offers value.”

Over the past 18 months Domino’s menu has undergone a ‘huge transformation’, with the company launching a healthy single-serving Good Choice Range in conjunction with Channel 10’s Biggest Loser brand, plus new Oven Baked Sandwiches and a revamped Supreme pizza.

As part of the Square Puff promotion Domino’s is also launching a new pizza, the Double Beef and Bacon with 100% Aussie ground beef, real rasher bacon and pepperoni finished off with American-style mustard and mozzarella cheese.

The new Square Puff pizzas will be available in the Traditional and Value varieties beginning at $7.95 pick-up.