Australian fast food giant Hungry Jack’s has partnered with group buying site Scoopon to run an exclusive national discounted meal deal.

Announcing the new partnership yesterday, Hungry Jack’s said it the move was part of an initiative to bring a more social element to its brand.

Generally group-buying sites offer deals on local goods and services, however national deals provide an opportunity to reach a much broader audience and attract new subscribers.

The partnership sees Scoopon promote to its two million national subscribers a AU$2 Whopper and fries meal deal. According to Scoopon, this is the first time a major fast food outlet has partnered with a group-buying site in Australia and represents a new direction for the sector as well as major brands.

According to technology analysts Telsyte, last year online group sites generated AU$498.4 million in sales in Australia and are forecast to achieve more than AU$1 billion in sales in 2015.

Over the last year Hungry Jack’s has been active in the online space, with the company running special vouchering promotions to its 190,000+ Facebook fans.

Hungry Jack’s digital and social media manager. Joe O’Keefe Jr. said, “Our Facebook promotions have been very successful, demonstrating high redemption rates and positive customer feedback. Because of the successful results from previous online activity, we’ve extended our strategy to reach the group-buying marketplace. We’re excited about our partnership with Scoopon, and our combined efforts will result in the largest daily deal offer for any fast food company in Australia.”

The Scoopon Hungry Jack’s meal deal is available nationally (via the Scoopon website) from over 300 Hungry Jack’s restaurants around the country until 8 May 2012.

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