Cadbury Dairy Milk launches “Marvellous Creations”
Following the announcement of its “Joyville” marketing campaign last month, today Cadbury Dairy Milk has announced the launch of its new product “Marvellous Creations” chocolate block as the next chapter of the “Joyville”campaign.
Advertising commercials two weeks ago introduced Australian audiences to the Joyville concept with Cadbury Dairy Milk focusing the ad on how and where the chocolate is made. In its new commercials, Cadbury Dairy Milk unveils “Marvellous Creations” in an inventive, entertaining manner which reveals a new-look chocolate block to audiences.
Mr Ben Wicks, General Manager Marketing Chocolate for Cadbury Dairy Milk, describes the launch of Marvellous Creations as, “the most significant innovation for Cadbury Dairy Milk in 2012”.
“Through Marvellous Creations we are bringing fun and excitement into the way Australians enjoy their favourite chocolate. Many years of research and development have gone into this range and we believe it is a category breaker that will be loved by Cadbury fans across the country,” he said.
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LOVE IT….i can feel the tiny crackles in my mouth after i’ve swallowed it !! eating one right now
I bought a creation a week ago for the family
The large size one and my whole family including
I thought it was yucky. The block was too hard
And tasteless. Whatever the filling was suppose to be
Was ordinary like eating grit or tiny sand particles.
The original chocolate taste Cadbury was famous for
Was lost . I nearly broke my teeth trying to get a piece. Never
Again. Next time I’ll buy the original blocks
Have to say I am not a huge fan of Marvellous Creations as I prefer the plain Dairy Milk Chocolate but we are selling lots of it!