Australian avocado body markets health referral campaign for men

Posted by AFN Staff Writers on 14th June 2012

Australian Avocados, the national peak body for avocado producers has launched a public health program designed to encourage men to visit their GP more regularly.

Australian Avocado-sponsored referral cards are intended to encourage men to make an appointment. The campaign is called ‘Refer a Dad’ and may encourage more men to start eating avocados.

“Most Aussie men will look after their cars better than their bodies, but it is the typical Aussie bloke that is really in need of a tune up,” said Joseph Ebbage, who the Program Manager for Australian Avocados’ ‘Refer a Dad’ campaign.

“Our aim is to get women who visit the doctor to take home a referral card for their other half. The card encourages men to take their health more seriously and make an appointment for a much needed health check,” Mr Ebbage said.

Australian Avocados is hoping that the ‘Refer a Dad’ program motivates GPs to recommend the health benefits of avocados, which have the Heart Foundation Tick, to their patients.

To raise awareness about the importance of men’s health and regular checkups Australian Avocados attended the The Sydney General Practitioner Conference & Exhibition (GPCE) last month at Sydney Showground within Sydney Olympic Park, Homebush. The GPCE is Australia’s premier primary care conference and exhibition, bringing together GP’s from around Australia.

More than 200 GPs signed up for a free ‘Refer a Dad’ Educational Kit to be sent to their surgery. The kit includes fact sheets with key avocado health messages and Australian Avocados-sponsored referral cards which contains an area for the surgery to stamp their practice contact details, encouraging men to make an appointment.