Yellowglen’s appeal sparkles in re-launch campaign

Posted by AFN Staff Writers on 13th February 2013

Australian sparkling wine brand Yellowglen has repositioned itself in a new campaign as “Australia’s Premier House of Sparkling.”

With a new website, video marketing and an extravagant competition, Yellowglen’s re-launch aims to market it as Australia’s “premier” sparkling wine.

The new campaign gives Australian customers the chance to win a gem from the virtual “House of Sparkling” chandelier on the website. Gems include diamonds, sapphires and rubies and are valued at over $8,500 each, with 30 to give away during the promotion.

Meanwhile, the campaign video features a tap-dancer performing under a large chandelier in an old room, with music playing through a gramophone.

Yellowglen has been an Australian sparkling wine brand since 1975, and produces sparkling wines under the ranges of “Exceptional Vintage”, “Yellowglen Perle”, “Yellowglen Vintage” and “Yellowglen Colours” which includes the low-calorie “Yellowglen Jewel” range.

The Yellowglen Vintage range is part of the new "Premier House of Sparkling" re-branding.