ALDI crowned supermarket of the year for 2nd time running – what’s the secret?

Posted by AFN Staff Writers on 21st February 2013

Roy Morgan Research last night revealed the winners of its 2nd annual Customer Satisfaction Awards at a gala dinner in Melbourne, announcing ALDI as the “supermarket of the year” for the second year running.

Roy Morgan Research presented awards to the 37 businesses that the firm measured as having the highest customer satisfaction for 2012. Other food industry recipients included Fasta Pasta as the “quick service restaurant of the year”, and Michel’s Patisserie as the “coffee shop of the year.”

In 2012, ALDI Australia received the highest customer satisfaction ratings, averaging 93 per cent, amongst all of its competitors.

ALDI Australia Managing Director-Buying Stefan Kopp explained ALDI’s “winning formula” to deliver complete customer satisfaction to its shoppers.

“We have made a commitment to offer our shoppers a smarter shopping experience – guaranteed high quality products at low prices every day,” Mr Kopp said.

“Over the past year, we have looked at where we can provide even more for our customers and have introduced new initiatives to continue to give families incredible value. Our ‘Switch and Save Even More’ campaign resonated strongly with our customers as it has provided them with products that compete with leading brands on quality, yet at significantly lower prices,” Mr Kopp added.

ALDI Australia also won the Canstar Blue Award for customer satisfaction in 2011 and 2012 as well as various quality awards in the frozen, laundry, dishwashing, dairy, snacks and oil categories. ALDI also recently took out a number of medals at the Sydney Royal Cheese and Dairy show.

Michele Levine, CEO, Roy Morgan Research, congratulated ALDI for “listening to their customers throughout 2012.”

“ALDI Australia is evidently putting their customers first, year after year and we congratulate them for setting the bar so high for the rest of the supermarket industry,” Ms Levine said.


ALDI has revealed its "winning formula" for customer satisfaction.