Gloria Jean’s introduces ‘new coffee blend’

Posted by AFN Staff Writers on 13th May 2013

Gloria Jean’s Coffees has introduced a new smooth, medium roast Sereno Blend into its Australian coffee houses. The new blend will be available alongside Gloria Jean’s Coffees’ Original Blend.

Gloria Jean’s Coffees said the new blend has been introduced “in response to the evolving tastes of Australian coffee drinkers”, and is named after the “serene and smooth body” of the blend. The Company said the blend, which is made from Arabica beans, “is a lively and light tasting coffee with hints of fresh citrus and dark cocoa”.

“Australia is such a mature coffee market and we’ve seen a growing demand for coffee experiences,” said Nabi Saleh, Gloria Jean’s Coffees Executive Chairman. “Offering the smooth and mellow Sereno Blend provides an opportunity for guests who prefer their latte with a little lighter taste,” he said.

“We’ve conducted testing in selected coffee houses across the country and have had a positive response from new and excited guests. We’re excited to welcome Sereno to our coffee houses,” Mr Saleh said.

Gloria Jean’s Coffees said all coffee house teams have received training about the new blend and its points of difference from Original Blend.

The Company has launched a competition, Gloria Jean’s Coffees Moments, as part of the introduction of the new blend. The competition invites coffee drinkers to share their coffee moment by uploading an image to the website for the chance to win $10,000. Gloria Jean’s Coffees said the most creative example of how a coffee from one of its coffee houses brightens a consumer’s day will be awarded the prize money.