‘Natural’ ingredients global trend in food products to continue

Posted by AFN Staff Writers on 15th July 2013

The global trend for marketing of ‘natural’ food and drink products is showing little sign of slowing, according to global market research organisation RTS Resource Ltd (RTS).

High profile food scares, increasing retailer power and “the need for consumer reassurance” have combined to create “significant opportunities” for natural ingredient manufacturers, according to RTS.

The global market for “natural ingredients” in food and drink grew by US$3.6 billion in the last five years to reach US$12.9 billion, and, according to RTS, natural ingredients now accounting for almost a third of the total US$39 billion global food and drink ingredients market.

RTS said that while seasonings and flavours are the largest markets, it is natural flavours (8.7 per cent per year), natural colours (11.3 per cent) and colouring foodstuffs (13.6 per cent) that have seen dramatic growth in the last five years.

“There is considerable interest in natural ingredients. It is one of the fastest growth markets of the whole food and drink industry,” said Jamie Rice, RTS Research Director.

“Colouring foodstuffs and natural colours have benefited from the natural trend and despite issues of sustainability and an increasingly fragmented market, we expect to see growth in naturals continue,” Mr Rice said.

Growth of ‘naturals’ an ongoing trend

The growth in ‘natural’ food and drinks products is an ongoing trend globally. In March 2013, Australian Food News reported that sales of so called “natural colours” had overtaken artificial colours for the first time.