Mother launches ‘Revive’ morning energy drink

Posted by AFN Staff Writers on 21st May 2014
The new Mother Revive 'morning occasion' energy drink

Energy beverage manufacturer Mother Energy Drink has added a new variety to its portfolio, designed to be used as a ‘morning occasion beverage’.

The Company said Mother Revive, which has a lemon lime flavour and contains added caffeine, tea and yerba mate, “offers an invigorating morning lift”. Yerba mate is a traditional South African herb that has long been used to make a form of tea.

“Mother Revive provides Aussies with a wakeup call for the mornings when they are most in need of a lift,” said Pamela Wyatt, Mother Marketing Manager. “With the arrival of Mother Revive, we now offer Aussies a range of energy drink choices for any time of the day,” she said.

“We have seen large growth in the morning energy segment in similar markets like the US and are encouraged by its potential locally,” Ms Wyatt said.

Mother Revive joins the Mother portfolio, which includes the classic Mother flavour, Mother Lemon Bite, Mother Surge Orange, Mother Frosty Berry, Mother Green Storm and Mother Sugar Free.

Mother Revive is available in four pack sizes: 250mL, 500mL, 4x250mL and 4x500mL. The drink is available across supermarkets, convenience stores and petrol stations nationwide.