Simplot acquires Symington sauce brands
Simplot Australia has acquired three well-known brands from Symington Australia; ‘Chicken Tonight’, ‘Raguletto’ and ‘Five Brothers’.
Simplot already owns Leggo’s, a popular sauce brand sold in Australian supermarkets.
Managing Director at Simplot Australia, Terry O’Brien, said the purchase of Chicken Tonight will deliver growth for the business with a new entry into the simmer sauce category.
“It has been a strategic acquisition for us as the brands have great synergy with our current portfolio,” said O’Brien.
“It will allow us to be an even more effective competitor within the Australian pasta sauce market and provides opportunity through innovation to meet emerging consumer preferences in Australia, New Zealand and Asia,” he said.
Simplot says it will work with Symington’s over the next few weeks to help transition the brands over to Simplot.
Symington acquired the three brands from Unilever in 2013. The brands are currently still produced at Unilever’s factory in Tatura, Victoria.
A new hand-held scanner which determines whether meat is safe to eat or not, is now being sold in Au...
Almost 65,000 commercial foodservice outlets including bars, cafes and restaurants have been forced...
The Coca-Cola Foundation announced a new partnership with Australian Red Cross to support vulnerab...
Murray River Organics (ASX: MRG) (“MRG”) announced that exports of its products had increased by 27...
Instead of learning about the right and wrong foods to eat, let’s learn instead about the many diffe...
Nestlé today announced the launch of Starbucks® by Nescafé Dolce Gusto - a new range of coffee caps...
How could a business possibly squeeze into the delivery service sector, carving out a market from th...
AUSTRALIAN pork producers remain on alert following confirmation this week the deadly virus African...