Simplot acquires Symington sauce brands
Simplot Australia has acquired three well-known brands from Symington Australia; ‘Chicken Tonight’, ‘Raguletto’ and ‘Five Brothers’.
Simplot already owns Leggo’s, a popular sauce brand sold in Australian supermarkets.
Managing Director at Simplot Australia, Terry O’Brien, said the purchase of Chicken Tonight will deliver growth for the business with a new entry into the simmer sauce category.
“It has been a strategic acquisition for us as the brands have great synergy with our current portfolio,” said O’Brien.
“It will allow us to be an even more effective competitor within the Australian pasta sauce market and provides opportunity through innovation to meet emerging consumer preferences in Australia, New Zealand and Asia,” he said.
Simplot says it will work with Symington’s over the next few weeks to help transition the brands over to Simplot.
Symington acquired the three brands from Unilever in 2013. The brands are currently still produced at Unilever’s factory in Tatura, Victoria.
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This article was originally published by the Australian Science Media Centre on Thursday 24 Oct 201...