Pump Water will continue its partnership with the AFL signing on as the official water of the league for its 2018 season. Pump’s 2018 partnership will include a marketing campaign called ‘Pump up your...

Coca-Cola South Pacific’s Pump has been announced as the official water of the Australian Football League (AFL). The deal has taken place despite the news that a competitor, PepsiCo’s Gatorade, has...

Pepsi Co’s Gatorade has secured its partnership with the AFL for the next three seasons. It will also now be a sponsor of the AFL Women’s League. Chief Executive Officer of PepsiCo, Robbert Rietbroek,...

Carlton and United Breweries workers have decided to go on strike just as AFL fans are preparing for the grand final.   Carlton and United Breweries produce Carlton Draught, Victoria Bitter (VB),...

Fountain Sauce have changed up their tomato sauce bottles to feature the footy team jersey’s of all 18 AFL teams.   Coinciding with the Australian Football League annual finals season that comes...

Just as the footy season really starts to heat up, Tip Top®, Australia’s iconic bread brand, has launched a limited edition of NRL & AFL footy superstar collection in packs of Tip Top® Sunblest®...

A new partnership between the National Rugby League (NRL) and the Coles supermarket group will help reinforce the Coles brand identity of being engaged with local communities. This week Coles announced...

There has been a mixed response to the Australian federal government’s announcement of a $25 million incentive for sporting codes to end their alcohol sponsorship agreements. While twelve organisations...

Rosemount is getting a brand makeover. Treasury Wine Estates will be relaunching its Rosemount wine label and has signed a sponsorship deal with the Australian Football League (AFL) in a bid to freshen...

A coalition of Victorian-based health groups, the Obesity Policy Coalition (OPC), has criticised fast food giant McDonalds for promoting its brand through a junior football program in Victoria. The OPC...