A new study from Roy Morgan Research has revealed that most Australian shoppers are not loyal to one supermarket.   Research found that three-quarters or 77 per cent of Australian shoppers visit...

Consumers using social media while dining out moves into the mainstream in the US Any social media feed is likely to be dominated by a core group of consistent regulars: babies, weddings, pets and food....

Sixty percent of global consumers prefer to buy new products from a familiar brand rather than switch to a new brand, according to a new study from global research firm Nielsen. The Nielsen Global Survey...

A new study has found that men who feel ‘love’ for their beer brand purchase 38 per cent more beer than average, while women who feel ‘bonding’ with their laundry detergent brand purchase 60 per...

Permission-based email makes shoppers more likely to do business with a retailer, in addition to generating a more favourable opinion of the retailer and even a stronger sense of loyalty to the retailer’s...

PepsiCo and their UK bottler, Britvic, have announced they will use one of the hottest trends in Japan, QR (quick response) codes, to strengthen ties with their consumers. The codes will appear on around...

Cost-conscious grocery store habits US consumers developed during the faltering economy in the first six months of 2008 are destined to have a long-term impact on national shopping behavior, according...