Woolworths, Wesfarmers and Lion Nathan have been among the big winners when it comes to brand value gains over the past year, with Woolworths claiming top spot as Australia’s most valuable brand...
The buying habits of consumers change dramatically and cost companies millions when product safety and quality issues arise, according to a new study released by Deloitte.
More than half of American consumers...
UK PR company Kaizo has established Danone as the number one food brand on the web, according to the Kaizo Advocacy Index – which establishes the impact of online word of mouth.
The Index searches...
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