CSR Sugar has undergone a brand refresh. It has been eight years since CSR last changed its branding. The update includes a newly designed logo and refreshed packaging. The redesign has been applied to...

Australian food companies wanting to succeed in China need to tell a brand story says a key executive at Alibaba. Speaking at this week’s The Australian Global Food Forum in Melbourne, John O’Loghlen,...

Aldi is preparing to introduce its first new logo in 20 years. The new-look logo will be introduced to Australia later in 2017 and is being rolled out to all other Aldi stores worldwide. A spokesperson...

Almond Breeze is changing its packaging so it is the same no matter where it is sold in the world. The almond milk brand said the packaging change aims to better reflect “the light, carefree brand personality”...

Australia’s most trusted food brands have been revealed as part of an annual Reader’s Digest survey. The Reader’s Digest Most Trusted Brands Survey releases a list of the country’s most trusted...

Biscuit producer Arnott’s has lodged Federal Court action against ice cream manufacturer Streets, owned by Unilever, in an attempt to block the sale of its mint slice ice cream. The two companies had...

Mondelez International, the owner of the Cadbury brand in Australia, is renewing its global strategic relationship with social media platform, Facebook. The agreement covers 52 countries including Brazil,...

A Sydney lawyer has lost his bid to register the trademark “McKosher”. Mark Glaser, of Scottish-Jewish descent, intended to use the trademark in conjunction with a restaurant.  Glaser’s application...

Food companies will be prominent in this year’s “Shop the City” event in the Melbourne CBD. The one day (and night) event will include pop-up food shops, held this year on Wednesday 18 May 2016. The...

Following is an edited version of a presentation given to a group of owners of small businesses struggling with the challenges of building a brand on very limited budgets in competitive markets. This...