PepsiCo is looking into the mindset of a key segment as they embark on a major new branding initiative. Despite a failing economy, employment woes and countless other concerns, a key segment of Millennials/Generation...

Australia’s largest supermarket operator, Woolworths, has informed shareholders that their growth outlook remains on track, with plans to strengthen their market position in coming years. The nature...

Queen Victoria Market, one of Melbourne’s iconic landmarks, is looking to boost its brand online by creating a destination that replicates the market’s unique sensory experiences. Digital agency...

Woolworths has today announced that rumours of a change to their logo and a banishing of the Safeway name are accurate, but the “Fresh Food People” slogan is set to remain a key focus of their...

Woolworths has decided to banish the Safeway brand name 23 years after purchasing Safeway supermarkets in Australia, according to a report in Melbourne newspaper The Age. US retailer Safeway entered the...

With research suggesting that over 50% of Australians are accessing the internet before they make a purchase, the importance of the internet for businesses large and small cannot be understated. While...