Portion control fails to consume shoppers, fine dining success is reliant on quality and ambiance and pasta thrives in challenging economic times, according to three new reports from market and consumer...

The current recession has created a new niche of consumers identified as the “Downturn Generation”, who are likely to have a major impact on the consumer packaged goods sector. The research,...

In-store brand decisions take the average shopper just 2.3 seconds, according to research from America, with over 90 per cent of shoppers making at least one unplanned purchase on their shopping trip. Curt...

New research has discovered that German consumers, like an increasing number of consumers in countries like Australia and England, are demanding greater corporate responsibility from companies. Such conduct...

American households without children spent considerably more on vitamins, liquor and wine than the average American household during the 52 weeks ending June 28, 2008, according to Nielsen data.’Households’...

The Kellogg Company is attempting to utilise consumer insights collected from virtual shopping to enhance the packaging of its breakfast cereals. Consumers are now more demanding than ever, private label...

Australian shoppers are re-evaluating their shopping habits in the face of rising household costs, according to a recent study undertaken by The Nielsen Company. This has seen two out of every three Australians...

Heinz Ketchup, one of the world’s most iconic brands, has been a prominent fixture on supermarket and convenience store shelving for over a century. The company has consistently updated the packaging...