Kellogg’s is the top packaged food brand in the U.S. according to Interbrand’s latest annual ranking of the 100 “Best Global Brands”. The cereal company was ranked number 35 –...

Campbell Soup Co. yesterday (7 September) outlined the details of its first-ever umbrella soup campaign for all its brands on sale in the US.The marketing push, which comes under the tagline “It’s...

Campbell Soup Co has delivered strong earnings growth in what it described as a “challenging year”.For the twelve-month period, net earnings amounted to US$844m compared to $736m in the prior...

New Zesty Addition Cuts the Salt, Keeps the KickCampbell Soup Company is bringing on the heat to low-sodium foods with the introduction of V8Spicy Hot Low Sodium100% vegetable juice. With 140 milligrams...

Campbell Soup Co. has said it sees opportunities for M&A to add to its “meal makers” business as the US food group looks to ramp up growth in emerging markets.Speaking at a meeting with...

Campbell Soup Company will begin shipping 21 lines of reduced-sodium soup this month, with salt levels reduced between 25% and 45% on previous levels. The soups, including favorites like Chicken with Rice...

Campbell Soup Co. has posted a 3.4% fall in quarterly earnings, despite an increase in revenues of almost 7%, as restructuring costs and a higher tax bill hit profits. The world’s largest soup maker...

Campbell Soup Co. plans to use promotions to revive sales of its ready-to-serve soups in the US after a quarter in which sales of the products slid 18%.The fall in ready-to-serve soup sales, particularly...

Campbell Soup Co. today (17 February) trimmed its forecast for annual sales and outlined plans to take its US soup business forward.Ahead of its presentation at the CAGNY consumer goods conference in Florida...

Campbell Soup Co. announced yesterday (14 December) that it will cut the sodium content of its SpaghettiOs canned pastas by up to 35%. It is the second time that the US food group has cut sodium in SpaghettiOs...