Cereal Partners Worldwide (CPW), a joint venture between General Mills and Nestlé, plans to invest CHF35m (US$39.8m) over the next two years to build a breakfast cereal factory in Malaysia. The factory,...

Cereal Partners Worldwide, a global joint venture of Nestlé SA and General Mills Inc, announced today that 44 of the company’s Australian cereal brands – including Uncle Toby’s, Cheerios...

US food manufacturer General Mills has said it has reduced sugar in cereals advertised to children by an additional 8% during 2010. The Big G manufacturer said it has achieved sugar reductions of 14%...

The US National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that General Mills stop the five-second tags that were paired with broadcast ads for original and Honey...

US food giant General Mills booked a 12% rise in first-quarter profits as US sales were boosted by growth in the company’s cereal and yoghurt divisions. The Cheerios and Yoplait maker posted net...

Leading food company General Mills –  responsible for over 100 consumer brands including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Old El Paso, and Muir Glen – is accelerating...