Kaufland is expected to set up its first Australian store in Adelaide, purchasing property on the outskirts of the city’s CBD. The German discount ‘hypermarket’ first confirmed in March 2017 that...

Aldi Australia has announced a new business strategy labelled “Good Different”. The “Good Different” strategy will see Aldi promise “to maintain pressure on the competition” and focus on the...

Aldi Australia is taking steps to broaden its fresh produce offering by moving to a centralised buying model. The move has seen it advertise for three Fresh Produce Buying Managers to work out of its Australian...

New market data released by Nielsen has revealed that more shoppers are buying fresh produce from Aldi.   The supermarket chain has recently experienced above-normal growth in value for a number...

Aldi supermarkets are issuing a challenge to Australian shoppers in an advertising campaign called the ‘Supermarket Switch’. The Aldi TV campaign begins by identifying problems but the tension builds...