Despite the letter ‘E’ representing positive food experiences such as Eating, Entertaining and Enjoyment – many health-conscious food consumers are looking for a diet free from ‘E’ preservatives. In...

UK market research firm Canadean has reported that ‘traffic light’ warning labels that indicate fat, calories and salt levels in processed foods are being ignored by a third of UK consumers. The report...

Grocery shoppers are heavily swayed by what’s prominently displayed on food labels and scrutinise food labels based on a number of factors, new research from US-based ingredients firm Tate &...