THE world’s largest food and beverage company, Nestlé has taken out the Smoke and Mirrors category in this year’s Fame and Shame Awards, highlighting what it says is the worst of junk food marketing...

Gatorade is entering into the water category, now selling a sugar-free flavoured electrolyte water. The drink has been named G Active and Gatorade says it is a solution for customers looking for healthier...

Pepsi Co’s Gatorade has secured its partnership with the AFL for the next three seasons. It will also now be a sponsor of the AFL Women’s League. Chief Executive Officer of PepsiCo, Robbert Rietbroek,...

Pepsi Co Australia and New Zealand is now selling Gatorade Liquid Concentrate. The one litre concentrate will let consumers make five litres of Gatorade at home and comes in two flavour options, Blue Bolt...

Pepsi Co Australia and New Zealand has launched a new Gatorade range called ‘Gatorade Fierce’. The range consists of a new strawberry flavour, alongside traditional Gatorade flavours, blue, grape and...

According to the latest findings from Roy Morgan Research, 8% of the population consume sports drinks such as Powerade, Gatorade and Staminade in any given seven days. Twice as many men (10%) as women...

CHOICE opposes sports drink health claims as ‘misleading consumers’ Consumer group CHOICE has said it believes that allowing sports drinks to carry health claims will “mislead consumers into believing...

Gatorade is marketed as “more than just a sports drink”. The scientifically formulated rehydration beverages are used as a water substitute by many health professionals, athletes and fitness consumers....

The British Medical Journal has reported that functional health claims for sports drinks are being overstated. In particular the report criticises the claim of many sports drinks to be “essential for...

PepsiCo has filed a lawsuit against major competitor The Coca-Cola Company, alleging false advertising that unfairly tarnishes their Gatorade brand. The owners of the world’s largest selling sports...