Nearly half of food and beverage category shoppers and almost 60 per cent of health/beauty and household goods category shoppers purchase their preferred brand even when a less-expensive alternative is...

A new report has highlighted 30 business benefits that can be derived by CPG manufacturers and retailers who share critical sales data and analyse it together. The Grocery Manufacturers Association (GMA)...

The relationship between retailers and consumer packaged goods (CPG) companies has significantly changed and CPG companies need to broaden the skills of their sales forces to meet retailer expectations,...

New research has established a number of methods to assist CPG companies prosper in spite of rising economic pressure and falling consumer demand, with important lessons for companies of all sizes. Top...

Shopper marketing, a strategy based on the in-store elements of the marketing mix to directly target customers, is reaping great rewards for the growing number of companies embracing the concept. Companies...

More than 75 per cent of business executives and 80 per cent of information technology (IT) executives believe that IT should be a key area for investment, but only one-quarter actually believe this investment...

Seventy-seven per cent of US-based retailers indicate that in 2008, they expect their use of direct store delivery processes (DSD) will increase or remain constant, representing a significant opportunity...

The Grocery Manufacturers Association (GMA), which represents the world’s leading food, beverage and consumer products companies, has announced that it has awarded The Clorox Company and Kettle Foods,...