The Australian Association of National Advertisers’ (AANA) has released a Practice Note for its new AANA Environmental Claims in Advertising and Marketing Code, which came into effect on 1 January...

In response to the increasing number of ‘green’ claims being made by advertisers, the Australian Association of National Advertisers (AANA) has published an Environmental Claims in Advertising...

Food and beverage marketers will need to be more careful with their ‘green’ product claims after the board of the Australian Association of National Advertisers (AANA) announced they would...

New findings suggest that many customers concerned with the environment are not following through by purchasing environmentally friendly products. Information Resources, Inc. (IRI), a leading global provider...

Australians are unwilling to trade their lifestyle for the environment, a study by market intelligence research group TNS has discovered. A 17-country green study found that cost is one of our greatest...

Claims by Coopers Australia that they sell “Australia’s greenest beer” have been questioned by consumer advocates CHOICE, with The Age reporting that a complaint about ‘greenwashing’...

Australian Competition and Consumer Commission Chairman, Mr Graeme Samuel, today launched a set of ACCC guidance materials on carbon offsets claims. The launch of new guidelines has been made to deal with...