Aldi is preparing to introduce its first new logo in 20 years. The new-look logo will be introduced to Australia later in 2017 and is being rolled out to all other Aldi stores worldwide. A spokesperson...

The New Zealand Heart Foundation is following in the steps of its Australian counterparts, deciding to retire the Healthy Heart tick in New Zealand too. The Healthy Heart Tick, which aimed to help consumers...

Katter’s Australian Party MP, Shane Knuth, is pushing for ‘fair milk’ logos to be placed on Queensland sold milk produced from farmers who have received a sustainable price. Late last week MP Knuth...

A television advertisement has been banned by the Advertising Standards Board for including a golliwog doll. The Beechworth Sweets Co. was advertising its regional Victorian lolly shop in a TV ad with...

Aldi has become the first major Australian supermarket to used the pink Australian pork logo on it private label ‘BERG’ Christmas hams.   The supermarket has signed up to the Australian PorkMark...

Woolworths has just launched a new advertising campaign that alters the whole marketing focus of Australia’s top supermarket group. The 25-year-old slogan “the fresh food people” has been subtly...

A symbol to show consumers that products contain “sustainable” palm oil was launched yesterday (9 November).The Roundtable on Sustainable Palm Oil (RSPO) unveiled the trademark at its annual...

Technology giant Apple is looking to prevent Woolworths from using their new logo, arguing it resembles the Apple trademark. Woolworths launched the rebranding early this year with a logo they contend...

Food manufacturer Heinz has consigned the pickle to the annals of food history with the launch of a new label for their iconic Heinz Ketchup. Heinz North America announced the gherkin pickle, which has...

Woolworths has today launched a corporate rebranding including a new logo, representing the biggest change to the communication of their brand since the introduction of “The Fresh Food People”...