The global financial crisis has not only impacted grocery purchasing behaviour but also the adoption of loyalty cards, usage rates of Australia’s largest loyalty card scheme suggest. General Manager...

Recent reports in the Fairfax press and Australian Food News suggested that Coles Supermarkets is about to review its customer loyalty strategy. According to Joe Blundell, the Coles Marketing Director,...

Coles is reviewing its loyalty program after discovering that customer demand for flight rewards pales in comparison to more immediate rewards such as cash to spend in-store. Both the major supermarket...