Recent reports in the Fairfax press and Australian Food News suggested that Coles Supermarkets is about to review its customer loyalty strategy. According to Joe Blundell, the Coles Marketing Director,...

Qantas, Australia’s largest airline today announced the launch of its loyalty program with Woolworths, beginning 22 June. Customers who participate in the Everyday Rewards program at Woolworths stores...

Coles is reviewing its loyalty program after discovering that customer demand for flight rewards pales in comparison to more immediate rewards such as cash to spend in-store. Both the major supermarket...

Supermarkets remain on top when it comes to customer loyalty, according to new research from the UK. The survey found supermarkets were rated most highly (72%) with consumers when asked which sectors they...

With consumer loyalty now, arguably, more important than ever before, Australia’s largest supermarket operator has teamed with the Australia’s largest airline to create a new loyalty alliance. Woolworths...

Tesco, the UK’s largest retailer, is to launch a new feedback service entitled ‘Every Comment Helps’ in 100 of their UK supermarkets. Essentially, their improved customer service process...

Shopper marketing, a strategy based on the in-store elements of the marketing mix to directly target customers, is reaping great rewards for the growing number of companies embracing the concept. Companies...

An array of food and beverage manufacturers are now looking to consumers to provide ideas for new products and flavours as the internet opens up greater opportunities to connect with consumers. And it...

Good corporate citizenship reflected by ethical labour, environmental and social practices cannot be ignored by companies looking to differentiate themselves in a competitive market, according to a new...

Consumers are becoming increasingly disloyal as they look for ways to decrease their shopping bill in the wake of rising fuel, food and finance costs. In all, 22.1 per cent of British consumers were willing...