IS your personality lacking dynamism and excitement, is your company seen as convenient and dependable but boring by comparison to others, if so, then you are an apple. That’s the unfortunate characterisation...

A representative body for Australian apple and pear growers is finding success with a new marketing campaign encouraging consumers to eat hail-damaged pears.   Called “Hailstorm Heroes”, Apple...

The successful and innovative Australian grocery chain, Harris Farm Markets, has introduced an ‘alternative meat cuts’ range. The range, sold as the “Curious Cuts” line, uses meat not normally...

Coles has updated its mobile app to include personalised specials alerts Australian supermarket group Coles has launched a new version of its mobile phone app, with the latest update allowing shoppers...

Two high profile celebrities with affiliations to animal rights groups have joined KFC’s latest Australian marketing campaigns. Professed vegetarian rock-star Benji Madden, who has been regarded as a...

Cadbury Dairy Milk have announced (18 April 2012) the launch of a global brand ‘platform’ called “Joyville” for a major marketing campaign.   The concept aims for greater interaction...