IN the PR world Friday is reserved for “taking out the trash”, sneaking out the bad news so no-one notices. That’s why meat lovers were left picking their teeth over why Meat and Livestock Australia...

Australians may one day be able to eat rare meat without having to worry about food poisoning thanks to new technology currently under testing. In addressing a growing trend of eating rare meat, Meat and...

Meat and Livestock Australia’s 2018’s Australia Day lamb television advertisement has received far less criticism than prior advertising efforts by the meat promotion organisation. Launching the long-form...

Meat and Livestock Australia’s latest lamb TV advert is receiving criticism for including a Hindu god eating meat despite largely being regarded a vegetarian. In the ad, in which a number of religious...

Australian dinner parties have changed over the past decade says a new Galaxy Research study commissioned by Meat and Livestock Australia. Over half of Australians (51 per cent) said they think dinner...

3D printed meat may seem fanciful to the average Australian, but it represents an exciting and realistic value-adding opportunity says Meat and Livestock Australia (MLA). According to the Australian meat...

Meat and Livestock Australia has released a new television advertisement featuring Dame Edna Everage. The ad is part of MLA’s “You’re better on beef” campaign and sees Dame Edna encourage Australian...

Meat and Livestock Australia (MLA) has released its Australia Day lamb advertisement for 2017 with this year’s commercial focused around celebrating diversity. The ad begins with a group of indigenous...

Meat and Livestock Australia’s “Operation Boomerang” Australia Day advertising campaign has taken 3 out of top 10 places in the 2016 Advertising Standards Bureau’s (ASB) annual list of “most...

Meat and Livestock Australia (MLA) has made the Advertising Standards Bureau’s top ten most complained about ads list for the six months ended 20 June 2016. The Australian meat industry representative...