WE are used to the concept of adopting colour trends in fashion, beauty and home décor. But how much influence does colour have on the production of new food and drink? ‘Millennial pink’: you’ve...

Gen Y, the largest demographic group in history, is passionate about big flavours that pack a punch, according to new research. They are drawn to bold and complex flavours that turn mealtime into a culinary...

PepsiCo is looking into the mindset of a key segment as they embark on a major new branding initiative. Despite a failing economy, employment woes and countless other concerns, a key segment of Millennials/Generation...